Vlog Episode 8: What is Online Attribution?

 

With todays advertising where cross-channel marketing is becoming more vital for your companies success, attribution is also playing a key role in determining how to better allocate your cross-channel marketing budget. So what exactly is Attribution? Attribution allows you to see the different touch points a customer goes through before they become a conversation.

 

Where to Check Attribution?

 

To access your attribution, login into your Google Analytics and on the left hand side click on conversions then scroll down to attribution and click on the Model comparison tab.

 

From here you’ll be able to select different models to see how your digital channels are interacting with each other.

 

You can check conversions with different attribution models almost on all platforms: Facebook, Adwords, Doubleclick.

 

In Google Analytics you can track only post-click attribution in other platforms you can track post-view attribution.

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