8 Ways to Optimize Your Facebook Ads


Facebook is a great platform from which to advertise, and it does auto-optimize campaigns based on your choice between clicks to website, daily unique reach, clicks or impressions. However there are steps you need to take proactively to make sure your ads will get the best chance to succeed.

Ad Block Tug-o-War


We all went into advertising because we know it serves a real purpose for consumers and businesses alike. So what do we do? How do we go about preventing losses inflicted on publishers and companies by the growing popularity of blockers?