7 Deadly Sins of Digital Customer Service
No matter how solid and self-explanatory you think your product/service may be, someone will always have a question, and you–or your customer service team, anyway–must be able to answer it.
The Meetup Recipe for Startup Success
Meetups give businesses a chance to bring personality, interest, and excitement to their brand, all while providing them with prospective clients and connections in the local community. Sounds amazing, right? But, as with most worthwhile ventures, good meetups don’t happen overnight.
8 Ways to Optimize Your Facebook Ads
Facebook is a great platform from which to advertise, and it does auto-optimize campaigns based on your choice between clicks to website, daily unique reach, clicks or impressions. However there are steps you need to take proactively to make sure your ads will get the best chance to succeed.
Pin it to Win it: 4 Pinterest Tips for Small Businesses
While it might be easy to understand how Pinterest would help companies selling goods that easily appeal to consumers–fashion items, home goods, phone cases–it’s more of a stretch to see how it would help small businesses selling services or other non-physical products
7 Tips for Startups Starting On Tumblr
If there’s any single arena out there that can clearly separate the relevant from the insignificant, it would be Tumblr. Tumblr is a place where inauthentic messages falter and die.
Attention, Marketers: The Realities of Virtual Reality
Many promises have already been made. According to Immersv for example, “Consumers will spend $5.1 billion on virtual reality gaming hardware, accessories and software in 2016”.
Understanding the Business of Pokemon Go
We all have differences that set us apart…but there is something tying us all together.
And that’s Pokémon Go.
Out With TV Ad Spend & In With Digital?
We have to admit that with all the information out there about the decline of television advertising, it can’t all be smoke and mirrors.
Ad Block Tug-o-War
We all went into advertising because we know it serves a real purpose for consumers and businesses alike. So what do we do? How do we go about preventing losses inflicted on publishers and companies by the growing popularity of blockers?
The 4 Most Exciting Google Additions for Marketers
Marketers with busy schedules need to know the bottom line: which of Google I/O’s announcements should they really keep an eye on in order to stay on top of their game?
